Monday, February 23, 2009

Bad PR

I have to do something I disagree with today for work.

I have to write, design and send off an "advertisement" (def. n. 1. A public notice 2. Anything intended to promote a sale) to the state newspapers telling people affected by the Victorian bushfires to call us for help with their (insert name of disease relevant to where I work) needs. In itself, this is nice of us. However, we are explicitly doing this as a "PR exercise" and as such so much inside me rises up and wants to say HELL NO! that I feel sick and like I'm going to vomit.

I would like my boss to call my friend's Dad who has lost his house and everything in it and say thanks. "Thanks for having something horrific happen to you, and many people you know and love, so we could capitalise on the situation to make it look like we care and increase public positive opinion of us." Also I would like my boss to say "thanks D for doing this for me so I don't have to have this filthy usury on my conscience"

I feel dirty.

Sorry Victoria, I'm not going to say 'it's my job' cause it's not usually and I hope won't be for much longer...

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